LALA Reimagined was conceived in Los Angeles when Azar Fattahi met Lia McNairy in iconic Laurel Canyon. Fattahi grew up in Spain, later moving to Los Angeles. Her multifaceted creative pursuits spanned events and marketing before she uncovered her true calling in design. McNairy, a native New Yorker and former Creative Director spent her childhood years in the South of France. She built her career in the fashion industry in New York.  Both women champion design as a lifestyle art, being heavily influenced by their European upbringings, fearlessly pushing boundaries and defying norms, integrating modern and vintage elements in their work.